Every claim on this page has a study behind it. Here's why that's not the norm.
If you've spent any time in the health and wellness space online you've probably noticed a pattern.
Someone posts a video. Big claim. No source. Lots of confidence. Millions of views.
Then someone else posts a video disagreeing with it. Also big claim. Also no source. Also millions of views.
And somewhere in the middle of all that noise you're just trying to figure out what's actually true.
I had the same problem.
When I started building Clean Gut Co. I made a decision early on that everything I publish has to be backed by something real. Not a blog post. Not another brand's marketing copy. Not a wellness influencer's opinion dressed up as fact.
Peer reviewed research. The kind that goes through actual scientific scrutiny before it gets published. The kind you find on PubMed — the National Library of Medicine's database of biomedical literature. Tens of millions of studies, clinical trials, and research papers from around the world.
That's where I work.
Here's what that actually looks like in practice. When a claim crosses my radar — something people are talking about, something being sold, something that sounds either really promising or really suspicious — I go look it up. Not on wellness blogs. Not on brand websites. I pull the actual studies. I read what the researchers found. I look at sample sizes, methodology, whether it was done on humans or animals, whether it's been replicated.
And then I tell you what I found. In plain language. Without an agenda.
Sometimes the research supports the claim. Sometimes it partially supports it with conditions. Sometimes the claim falls apart completely the moment you look at the actual data.
I'm going to show you all three.
Not because I'm trying to be contrarian. Not because I enjoy telling people they're wrong. But because you deserve to make decisions about your health based on what's actually true — not what someone is trying to sell you.
Here's the thing about PubMed that most people don't know. It's free. It's public. Anyone can access it. The research has been there the whole time. It's just that nobody translated it into something a normal person could read and use.
That's what I'm doing.
I'm not a doctor. I'm not a researcher. I'm just someone who got tired of the noise and decided to go find the signal. And I'm sharing everything I find.
Because the information was never the problem. Access to it in plain language was.
That changes now.